Dujour means “of the day” in French — a quiet nod to the beauty of the present moment.

Our name is rooted in the belief that every day is a canvas, and what you wear is how you choose to paint it.We don’t just design clothes — we create moods.For the days you feel soft. The days you feel strong. The days you want to blend in. The days you want to stand out.

Dujour is for all your days.Clothing that doesn’t just fit your body — it fits your mood, your intention, your story.And while trends come and go, we believe what feels right today deserves to last.That’s why every Dujour piece is crafted with timeless design, ethical production, and sustainable packaging — so you can wear it du jour (today) and many tomorrows after.